Market Considerations
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Market Value:
- close, up sell, or respond online without making the customer log off
- increased sales/service opportunity with minimal incremental cost in either hardware or software
- create a distinct competitive advantage
- convergence of brick & mortar with click & mortar using existing technology
- web-to-phone capability can be employed wherever a phone is used to respond to any customer, anywhere in the world
being able to market, sell and service customers will increase market share and improve the bottom line
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