Market Considerations….
Market Drivers:
- “warmth and reassurance of the human voice” is a missing component when conducting commerce on the Internet
- convenience and ease of human access for the “one click” web surfer essential for retention at the website
- cost, convenience, and ease of deployment greatly enhances adoption by e-business
- membership in the digital economy is now essential for business growth
“even virtual businesses are realizing the human component is essential for success”